Question

What do you understand by the word brands
reasons why building brands is central to advertising?
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Answer 1

Answer:

Brand building is central to advertising because it helps in differentiating the product from that of the competitor. It also convinces the consumer to give preference to the concerned brand. Choose two of your favourite print advertisements.

Answer 2

Answer:

Brand means stamping a product with a particular name or sign in order to differentiate it from other products in the market. Two reasons why building brand is central advertising: (i) It creates a positive image of the product in the eyes of the consumer and compel them to buy it.

Explanation:

Brand means stamping a product with a particular name or sign in order to differentiate it from other products in the market. Two reasons why building brand is central advertising: (i) It creates a positive image of the product in the eyes of the consumer and compel them to buy it.