What do you understand by the world brand? List two reasons why building brands is central to advertising
Answers
Answer:
Two reasons why building brand is central advertising: (i) It creates a positive image of the product in the eyes of the consumer and compel them to buy it. (ii) It differentiates the product from the local or other competitive products in the market.
Explanation:
Brand means stamping a product with a specific name or sign to differentiate it from other products in the market.
Two reasons why building brand is central to advertising are :
Firstly, it differentiates the product from its competitors in the market.
Secondly, it creates a positive image of the product for the consumers, enabling brand loyalty.
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