Question

What does a firm seek, when implementing a focus strategy?

a. To avoid being stuck in the middle
b. To offer products with unique features for which customers will pay a premium
c. To be the lowest cost producer in an industry
d. To serve the specialized needs of a market segment

Answer 1

Answer:

d

Explanation:

In differentiation focus a firm seeks differentiation in its target segment. It exploits the special needs of buyers in certain segments.

Answer 2

Answer: The correct option is (d) To serve the specialized needs of a market segment.

On implementing a focus strategy a firm seeks to serve the needs and requirements of the customers and to follow the trend in market segment.

(a) They can't avoid being stuck in the middle of their viewpoint, they have to think deeply to a situation then work upon it.

(b)Offering products with unique features can't be concluded in focus strategy because, the offered product not contain all needs of the customers.

(c)Lowest cost produce can affect the company's profit. It could be in loss by doing so.

Focus strategy

• Businesses use the focus strategy to choose the niche market to target.
• The development, promotion, and sale of products in the niche market will be the managers' main concern.
• In this scenario, the company would have used a focus strategy to supply tailored items to particular demographics.
• After all, the company seeks for a particular clientele. Business is a focus strategy to guarantee that its items are aligned with a particular niche.
• A company faces fierce competition when trying to compete in a large market. A company, however, has a potential to stand out and acquire stability over time when a niche market is the focus.

To learn more about focus strategy, refer this link.

https://brainly.in/question/4219575

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