Question

What does consumer awareness mean? Why do we need it?​

Answer 1

Answer:

Consumer Awareness is an act of making sure the buyer or consumer is aware of the information about products, goods, services, and consumers rights. Consumer awareness is important so that buyer can take the right decision and make the right choice.

Answer 2

It is the method of making customers aware of the commodities they purchase.

• The analysis of customers and the successful methods they use to select and dispose of commodities is consumer behaviour. Customers' emotional, mental, and behavioural responses are all included.
• Awareness represents that consumers are given proper information. It is needed as -

1. So that the consumer can make the correct choice
2. To avoid consumer exploitation due to limited product information, such as warranties and the buying conditions.
3. It is required by companies for brand building. If the company ensures their products are genuine the customers will prefer them.
4. It increases economic stability as well.