Question

What does core product means ?

(A) Is what you buy in the shops — minus its packaging.

(B) Represents the central meaning of the product and conveys its essence.

(C) Places flesh on the bones of the product essence.

(D) Is a physical and tangible thing.​

Answer 1

Answer:

The dominant benefit

The dominant benefit or satisfaction that a customer expects from a good or service he or she buys.