What does cow symbolize in bcg matrix
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Cash Cows symbolize Stable in BCG matrix. Cash cows are the leaders in the marketplace and generate more cash than they consume. These are business units or products that have a high market share but low growth prospects
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Cash Cows in the BCG matrix signify Secure.
Explanation:
- Cash cows are industry leaders, and they produce more and more money than they use.
- These would be business lines or goods which have a higher business portion but low opportunities for growth.
- BCG matrix is a tool developed by Boston Research group to determine the commanding position and value of the portfolio of company brands.
- This categorizes the array of companies into four groups based on quality of the market and competition.
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