what does cow symbolize in bcg matrix???
a. introduction
b. growth
c. maturity
d. decline
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Answer:
The Cash Cows is a is a symbol that is used for a business or a product, which shows a great potential in terms of returns in a market with low growth.
Explanation:
- Cash Cow is the metric standard used by Boston Consulting Group matrix ( BCG ) and it is one of the four categories under the Boston Consulting Group's growth matrix.
- It shows a division of the market which has a big market share in a low-growth industry or a sector. A cash cow is a term used in business that leads to becoming a cash cow or a dog depending on its performance in the market and stage of growth.
- The business can either become a cash cow if it becomes a market leader in the industry or a dog, which projects a low market share and a low rate of growth.
To know more about Boston Consulting Group matrix ( BCG )
Which Bank has launched 'Project Nishchay' in partnership with The Boston Consulting Group (BCG)
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