What does industrial marketing segmentation is complex ?
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Industrial market segmentation is a scheme for categorizing industrial and business customers to guide strategic and tactical decision-making. ... Webster describes segmentation variables as “customer characteristics that relate to some important difference in customer response to marketing effort”.
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Industrial market segmentation is a scheme for categorizing industrial and business customers to guide strategic and tactical decision-making. ... Webster describes segmentation variables as “customer characteristics that relate to some important difference in customer response to marketing effort”.
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