Question

what does it mean by setting agendas

Answer 1

Agenda-setting describes the "ability (of the news media) to influence the importance placed on the topics of the public agenda". Agenda-setting is the creation of public awareness and concern of salient issues by the news media.

Answer 2

Answer:

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Explanation:

Agenda-setting describes the "ability (of the news media) to influence the importance placed on the topics of the public agenda". Agenda-setting is the creation of public awareness and concern of salient issues by the news media.

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SOME MORE INFORMATION ABOUT IT FOR CLEAR UNDERSTANDING:-)

There are following 3 models of analyzing "the effect of agenda-setting":

1. "Awareness model"
2. "Priorities model"
3. "Salience model"

The research on the effect of agenda-setting compares the salience of issues in news content with the public perceptions of the most important issue, and then analyses the extent of influence by guidance of the media. There are three models by Max McCombs: the "awareness model", the "priorities model" and the "salience model". Most investigations are centered on these three models.

Different media have different agenda-setting potential. From the perspective of agenda-setting, the analysis of the relationship between traditional media and new virtual spaces has witnessed growing momentum. One of the most critical aspects in the concept of an agenda-setting role of mass communication is the time frame for this phenomenon.

Most researches on agenda-setting are based on the following:

1. the press and the media do not reflect reality; they filter and shape it;
2. media concentration on a few issues and subjects leads the public to perceive those issues as more important than other issues.

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