What does lasswels model of communication talk about ?
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Lasswell's model of communication (also known as Lasswell's communication model) describes an act of communication by defining who said it, what was said, in what channel it was said, to whom it was said, and with what effect it was said. In Which Channel.
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The Lasswell Communication Model describes verbal communication and consists of five elements. Who says What, in Which channel, to Whom, with What effect? This model is also called a ‘linear model of communication’, ‘uni-directional process’ or ‘action model, because it describes a one-way process within communication. It is seen as one of the most influential communication models. The model consists of five components, that are used as an analysis tool for evaluating the entire communication process. American sociologist and psychologist, Harold Lasswell is best known for his linear model of communication that he developed in 1948. The Lasswell model of communication (also known as Lasswell’s communication model) describes who is saying something, which channel is used to convey the messages, who the message is aimed at and what effect the message has. Communication sciences and public relations still often use this model, making this a classic sender receiver model.
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