What does optimum firm mean? Give the factors, which determine the optimum size of the firm?
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Goodwill is an intangible asset associated with the purchase of one company by another. ... The value of a company's brand name, solid customer base, good customer relations, good employee relations, and any patents or proprietary technology represent some examples of goodwill.
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Optimum firm is that firm which fully utilizes its scale of operation and produces optimum output with the minimum cost per unit production. In the short-run, a firm would build the scale of plant and operate it at a point where the average cost is at its minimum.
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