What does perennial operation mean
Answers
Answer:
Lasting an indefinitely long time; enduring: an author's perennial popularity among children. b. Appearing again and again or year after year; recurrent: a perennial contender for the championship.
Perennial operation refers to a process of repeated action over the years.
EXPLANATION:
The word ‘perennial’ refers to a recurrent appearance year after year. In the marketing world ‘perennial operation’ is a cliché that refers to repeated marketing of a brand so that the existence of the brand remains alive and prominent in the minds of the consumers.
For example, the advertisement of Liril soap. Over the years there is a rerunning of the Liril girl bathing under a stream. Though the model changes the content of the advertisement has remained the same over the years.
Similarly a book is also recurrently published as a part of perennial operation to keep it in circulation.