Question

What does strategy and planning department do in advertising?

Answer 1

The more customers notice your products, the greater the chances they'll buy. Point-of-purchase displays can include everything from designing labels with eye-catching colors to building elaborate end of aisle configurations. More than half of all final purchasing decisions are made in the store, even if someone has researched a product online, so increased visibility during this decision-making time frame is invaluable for increasing sales. In addition to simply calling attention to your product, point-of-purchase displays can make it easier for customers to reach for your products by placing them in accessible locations, and creating scenes or configurations that show how your products can be used.