What does the demographic segmenting show?
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- Demographic segmentation is defined as a market segmentation method based on variables such as age, gender, income etc.
- This segmentation helps organizations understand consumer behavior accurately that in turn helps them perform better.
- Demographic attributes like age, sex, gender, religion, and educational qualification, play an important role in research.
- Whether it’s with a purpose of launching a new product or introducing changes or implementing new services, businesses need to stay on board and up to date with this ever-changing market.
- Therefore, the study of how population based on demographic segmentation behave towards changes in products or services is essential to know.
- This one aspect helps businesses stay ahead of their competitors and perform better.
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