Psychology, asked by khanimran7489, 1 year ago

What does the uses and gratification theory established?

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Answered by Sinu01

0

Answer:

hey mate.....

I'm trying to help you....

Explanation:

Uses and gratifications theory (UGT) is an approach to understanding why and how people actively seek out specific media to satisfy specific needs. UGT is an audience-centered approach to understanding mass communication. ... It assumes that audience members are not passive consumers of media.

I hope it may be helpful for you.

Thank you!

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