What effect, considered related to the secondary effect of advertisement, occurs as an advertisement begins to lose its impact when it gets old? The makes the advertisement lose its impact after it gets old.
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I got you the answer is Ad Decay.
Explanation: After a certain period from the end of a product’s ad campaign, the ad’s effectiveness begins to decline. Ad Decay refers to the decrease in consumers’ propensity to buy a particular product over a period after the advertising ends.
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