What events the organization has held to create awereness on its project being run?
Answers
Answer:
Step 1: Choose Your Topic Or Goals
The first step in setting up a campaign is deciding what you want to accomplish. These will be your goals. Your goals should include a few different things, but focus on one main point you want to get across.
Step 2: Find Your Resources
Awareness campaigns take a lot of resources. You might have a set budget to implement your campaign. Money is not the only resource you will be using. The following are all the resources needed for a good awareness campaign.
Step 3: Segment Your Audience
When setting up a prevention campaign, you will need to know the different groups you will be impacting. A specific goal of your campaign might be to educate males on the effects of domestic abuse. This is an example of an audience segment that will require specific information.
Think about the possible reach of your campaign outside of your audience segment. Then, consider who else may benefit from the information and how you will reach those people.
Your audience will vary in each community, however, here are three common audiences:
People who are doing harm or at risk of doing harm regarding the awareness issue.
People affected by the issue in the community, or who are at risk of being affected by the awareness issue.
Community members.
It is important you determine which group will be your focus and how much information and education you can provide each group.
The first step is to look at each of your goals, and then use each goal to shape your work with the different groups or audience segments. When looking at each goal, it’s important to understand what goal applies to each group, and how much information and education you can provide each group.
Each group will be impacted by different information and events. When setting up the campaign, it is also important to know how much of your resources you can spend on the different groups or audience segments.
The final step is efficiency. This means you want to reach the most people with as little resources as possible.
Step 4: Create a Schedule of Events, Programs, and Initiatives
Once you have your goals, know your resources and audience, you can plan the specific events of your awareness campaign. The type of events you put on should build from your goals, resources, and audiences to include various active and passive awareness campaigns.
Step 5: Create Action Plans for the Campaign
Once you have a schedule and outline for each event in your campaign, get specific. Every event or program requires planning. Plan and be prepared so your volunteers and other participating programs stay involved. With calendar in hand, build lists for each event you are hosting and work with these lists. The general idea of planning should answer the questions who, what, where, when, why and how.
Step 6: Find Partners
Partners make any awareness campaign easier, especially when the partner provides access to a larger audience. When you are running your campaign, you do not need to be and should not be alone in your efforts.
During any campaign, you can create strong partnerships with members of your community or other influential people who care about the issues and success of what you’re wanting to accomplish.
Any time you meet with a potential partner, ask how you might help each other. Knowing the support you can provide to one another will increase your chances of building long-term relationships.
Step 7: Implement Action Plan
Throughout the campaign, your focus should be on accomplishing your goals, adjusting as necessary, and assessing the effect or impact. Be aware of your contracts or investments that are set in stone. Adjusting the way you accomplish your goals and changing your plans as the program evolves is okay. If you do change or remove an event, be sure to notify your audience as necessary in advance. With the proper planning and support, you should be able to adapt and measure your campaign accordingly.
When conducting a longer campaign, fatigue of education can set in. Your educational trainings may start to blur together if you have multiple events. It’s important to take care of yourself during this time.
Flooding your community with information on a specific topic is always good, but make sure you have a good support in place or resources for the community members ahead of time. Be careful to not lose the ability to measure the impact of your campaign. Evaluate or survey your audience during or after each event to ensure you gain their thoughts and feedback. This is a great way to measure results of your event in an efficient manner