What factor led to the coq system? Why do you think the company chose to adopt a financial measure of quality?
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1) Reasons of adoption of COQ system
Competition : In the late 70’s, international competition led to focus on quality improvement. Their customer HP publicized a study that product of HP’s best American suppliers to be inferior to HP’s worst Japanese suppliers. Quality control ii essential for TI’s long-term competitive success.
Customer satisfaction : Improving quality is considered by many to be the best way to enhance customer satisfaction.
Cost saving and improve productivity.
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