what factors gave birth to the consumer movement in india
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There were many factors that gave birth to the consumer movement in India. It started as a social force with the need to protect the consumersagainst unfair and unethical trade practices being followed by many retailers and manufacturers.
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HI
⏹️The consumer movement originated as a 'social force' to protect and promote the interests of consumers against unethical and unfair trade practices.
⏹️Rampant food shortages, hoarding, black marketing, adulteration of food and edible oil gave birth to the consumer movement in an organised form in the 1960s.
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