Question

what gives a special identity to the product?​

Answer 1

Answer:

It can include a company's name, logo, and design; its style and the tone of its copy; the look and composition of its products; and, of course, its social media presence.

Answer 2

Answer:

Brand identity is the visible elements of a brand, such as colour, design and logo, that identify and distinguish the brand in consumers' minds. Uses colors, shapes and other visual elements in its products and promotions.