Question

What have you learned from Environmental Marketing?​

Answer 1

Explanation:

The important role of information in marketing and marketing planning.

How changes in marketing practice influence the perceived importance of various types of information.

Efficient management of information and knowledge can lead to enhanced performance and competitive advantage.

The use of models in describing and measuring the information environment.

The nature and content of the Information Environment Model and its relationship to the Integrated Model of Marketing Planning.

The types and potential sources of information about the marketing environment.

How market information may be actualized, based on the Information Environment Model, for analysis in marketing planning.