what help business acquire competitive advantage
Answers
Answer:
1. Positioning is better than prospecting.
Everybody is looking for prospects, clients and customers. This never-ending process will eventually burn you out, and is tough to scale. An easier way to approach your business is to position yourself as the leading authority, expert, specialist or trusted advisor on your subject. This takes strategic and intentional action, but the rewards are exponential.
When you’re perceived as the expert, people will start coming to you vs. you chasing them. Be more elite and exclusive, and make it an honor to work with you.
2. Plans fail, movements don’t.
Reposition your business and make it “about something.” Think about Disney. It’s not about movies, amusement parks or cruises, the company is where “Dreams come true.” Think about how Subway went from being a fast-food chain to being a weight loss program.
The entrepreneurs on a mission bigger than themselves are always attracting top tier talent. Life becomes much more fulfilling when you become involved in a movement or a cause greater than yourself.
3. Stand on the shoulders of giants.
You don’t need to reinvent the wheel, and you sure as hell don’t need to figure everything out yourself. Find something that is already working and make it better. In an interview I did with Gary Vaynerchuk, he said:
A penguin cannot become a giraffe, so just be the best penguin you can be.