WHAT I HAVE LEARNED
1. Some companies market their products without first identifying their target market.
After several months of operation, they profile their customers and classify them
geographically, demographically and psycho-graphically. The most recurring
profile of customers is identified as the "target market" is this workable?
Explain briefly.
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Get your message to the people who need and want what you have to offer! This guide takes you through a step-by-step process that helps you identify specific target markets within your industry and provides you with the know-how to create customer profiles to better channel your marketing efforts
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