What impact did the baby boomers have on the US economy
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The boomer effect refers to the influence that the generational cluster born between 1946 and 1964 has on the economy and most markets. This term first gained traction in the realm of technology and referred to the importance of simplifying the interfaces of consumer electronics to encourage the wealthy baby boomer generation to upgrade.
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Boomers also influenced the economy as a core marketing demographic for products tied to their age group, from toys to records. Constituting as much as 40% of the American population, baby boomers have exerted a strong pull on American culture at large, particularly during the social movements of the 1960s.
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