What is a good indicator of a CRM software’s customization capability?
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To deliver ease of customization, CRM systems must exemplify the following characteristics: system extensibility, including database, user interface and business logic; ease of end-user configurability; an integrated development environment; support for industry-standard customization tools; upgradability of all
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A CRM capability is an abstraction of the underlying functionality and process and captures what CRM does and can do. A capability is a business architecture term, and a CRM capabilities model is an integral part of the business architecture deliverables.
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