Question

What is a key difference between reservation buying and auction buying? Reservation buying means pre-packaged lineups, while auction buyi?

Answer 1

Reservation buying is done automatically while the auction is done manually.

-Reservation buying is done manually, while auction purchasing is done through Google agent.

- Reservation buying incorporates hard-to-offer stock, while auction purchasing does not.

- Reservation buying implies pre-bundled lineups, while auction buying is for singular impressions

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Answer 2

Reservation buying means pre-packaged lineups, while auction buying is for individual impressions.

The above is the answer.

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