Question

What is a marketing plan? Why it is required in business enterprises?

Answer 1

marketing plan is a part of business. it defines what is the strategy of the business to the public and without and without having any market plan how can you acquire the market and if you should not acquire the market then how you deal and dealing is the main purpose of business that's why it is required

Answer 2

Answer:

Production or Procurement of Goods and Services: Business exists to satisfy the wants of the consumers. Thus, every business enterprise either manufactures the goods (pen, textbook, furniture, etc.) or acquires them from producers, to be further sold to consumers or users.