What is a menu? What are its functions?
Answers
Explanation:
Menu is a list, in specific order, of the dishes to be served at a given meal. Menu is central to the food service concept—it defines the product offering, establishes key elements of financial viability namely price and contribution margin, and provides a powerful marketing tool.
Functions of the Menu:
A menu has the following functions:
Information:
It satisfies a guest’s need for information about what food is available, how it is cooked and presented, and at what price.
Order:
It presents the dishes in a logical order, usually listing the menu items under course headings, thereby making comprehension of the menu easy.
Choice:
It determines the freedom of choice that a guest may have.
Image:
Menu helps present the overall image and style of the restaurants
Sales:
It is a means of promoting sales by appropriately describing the dishes which appeal to the guest.
Explanation:
Meaning of Menu:
Menu is a list, in specific order, of the dishes to be served at a given meal. Menu is central to the food service concept—it defines the product offering, establishes key elements of financial viability namely price and contribution margin, and provides a powerful marketing tool.