Question

What is a multi factorial strategic tool for a multi business corporation used in a brand marketing and product management?

Answer 1

The GE McKinsey matrix is a nine-box matrix which is used as a strategy tool. It helps multi-business corporations evaluate business portfolios and prioritize investments among different business units in a systematic manner. This technique is used in brand marketing and product management.


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Answer 2

The multi factorial strategic tools are used in brand marketing and for product management in a multi business corporation. These tools help with analyzing the economy and the marketing environment and they are effective in determining the assets and the products that the company should invest and would sell in the market. The GE-McKinsey matrix is an important multi factorial strategic tools used by the companies.

Explanation:

• The different multi factorial strategic tool like the 'GE-McKinsey' are effective in analyzing the marketing environment. They are effective in determining the products and brands that the business should invest in and would sell in the markets.
• The multi factorial strategic tool for business help in giving information needed for initiating the investment that can be made for the business enterprise. It helps with the kind and the value of investment that can be made.
• The 'GE-Mckinsey Matrix' came out with their new strategic tool of "nine-box matrix plots" for 'prioritizing' the investments and diversifying the marketing strategies. These tools help in deciding after the analyzing the position of the company in the markets

To know more about multi factorial strategic tool

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