Question

What is a multifactorial strategic tool for a multi business corporation used in brand marketing and product management?

Answer 1

The GE McKinsey matrix is a nine-box matrix which is used as a strategy tool. It helps multi-business corporations evaluate business portfolios and prioritize investments among different business units in a systematic manner. This technique is used in brand marketing and product management.

Answer 2

Answer:

The GE McKinsey matrix is a nine-box matrix is a multi-factorial strategic tool for a multi business corporation usedin a brand marketing and product management