What is a multifactorial strategic tool for a multi business corporation used in brand marketing and product management?
Answers
Answered by
5
The GE McKinsey matrix is a nine-box matrix which is used as a strategy tool. It helps multi-business corporations evaluate business portfolios and prioritize investments among different business units in a systematic manner. This technique is used in brand marketing and product management.
Answered by
0
Answer:
The GE McKinsey matrix is a nine-box matrix is a multi-factorial strategic tool for a multi business corporation usedin a brand marketing and product management
Similar questions