What is a reason many advertisers end up undervaluing mobile's contribution to conversions?
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One
reason that many advertisers end up undervaluing mobile’s contribution to
conversions is that they tend to make use of a last click attribution model for
the purpose of measuring performance. This attribution model ignores all clicks
that were present earlier in the conversion path, which may have come from
other devices.
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Many advertisers will under value the process of ending up with the mobile conservation
Explanation:
- It is because in mobile phones, a clear communication is not established as in the case of the online platforms as well as in the direct communication process where the advertisers can view the person directly.
- In mobile communication, a successful deal cannot be closed which might cause disruption in the business.
- The main element of advertisement knows of the audience and their desires which is not possible in the mobile conversations.
TO KNOW MORE:
Define mobile communication
https://brainly.in/question/10259712
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