Question

What is a universal set in marketing?​

Answer 1

Answer:

Universal Sets. All possible choices for a product categors, but because it is unlikely for them to recall all possibilities for every purchase decision, marketers tend to focus on only a subset of choices. Retrieval Sets. Brands or Stores that can be readily brought forth from memory. Evoked Set.

Answer 2

Answer:

i only wanted points thats why im answering

Explanation:

Evaluation of Alternatives: Attribute Sets • Universal sets include all possible choices for a product category. ... A consumer's evoked set comprises the alternative brands or stores that the consumer states he or she would consider when making a purchase decision