What is a universal set in marketing?
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Universal Sets. All possible choices for a product categors, but because it is unlikely for them to recall all possibilities for every purchase decision, marketers tend to focus on only a subset of choices. Retrieval Sets. Brands or Stores that can be readily brought forth from memory. Evoked Set.
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UNIVERSAL SET. INCLUDES ALL POSSIBLE CHOICES FOR A PRODUCT CATEGORY. RETRIEVAL SET. INCLUDES THE BRANDS OR STORES THAT THE CONSUMER CAN READILY BRING FORTH FROM MEMORT.
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