What is a value added reseller?
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A value-added reseller (VAR) is a company that adds features or services to an existing product, then resells it as an integrated product or complete turn-key solution. This practice occurs commonly in the electronics or IT industry.
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✧ value-added reseller is a company that adds features or services to an existing product, then resells it as an integrated product or complete "turn-key" solution. This practice occurs commonly in the electronics or IT industry, where, for example, a VAR might bundle a software application with supplied hardware.!¡!
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