Question

What is adding new unrelated products or services for present customers?

Answer 1

Answer:

Adding new unrelated product or services for present customers are called Horizontal diversification.

Explanation:

Horizontal diversification is the mechanism via which a company augments new products and/or services that are generally commercially or technologically unrelated to current products but that may have demand to current customers. This strategy leads to increase the firm's necessity on certain market segments.