What is AI in analytics?
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AI is a collection of technologies that excel at extracting insights and patterns from large sets of data, then making predictions based on that information. That includes your analytics data from places like Google Analytics, automation platforms, content management systems, CRMs, and more.
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AI analytics refers to a subset of business intelligence (BI) in which software exhibits behaviors typically attributed to humans, such as learning and reasoning, in the process of data analysis. In practice, this means AI automates the steps that humans would take to complete analysis in an exhaustive fashion.
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