Question

What is AIDA model. What is the role of AIDA in product promotion?​

Answer 1

The AIDA Model, which stands for Attention, Interest, Desire, and Action model, is an advertising effect model that identifies the stages that an individual goes through during the process of purchasing a product. It includes material cost, direct or service.

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Answer 2

Answer:

The AIDA Model identifies cognitive stages an individual goes through during the buying process for a product or service. It's a purchasing funnel where buyers go to and fro at each stage, to support them in making the final purchase