Question

What is an example of Big Data?​

Answer 1

An example is Advertising and Marketing.

• Big data refers to input volumes that are considerable or complex for traditional data app software to manage.
• Advertisements have traditionally been aimed toward various customer groups.
• Marketers have used TV and radio choices, survey results, and focus groups to assess how consumers would react to advertisements. These procedures were, at best, informed guesses.
• Advertisers today buy or collect massive amounts of data to determine what people really click on, search for, and "like."
• Click-through rates, views, and other exact indicators are used to assess the performance of marketing initiatives.

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Answer 2

• Big data is a combination of structured, semi-structured and unstructured data collected by organizations that can be used for extracting information and used in machine learning projects, predictive modeling and other advanced analytics applications.
• Companies use big data to improve operations, provide better customer service, create personalized marketing campaigns and take other actions that, ultimately, can increase revenue and profits of the company.

Examples of big data applications are :

• Transportation.

• Advertising and Marketing.

• Banking and Financial Services.

• Government.

• Media and Entertainment.

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