Psychology, asked by pandithariji1062, 1 year ago

What is balance theory in the theory approaches to attitude in social psychology?

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Answered by itzvishuhere
0

heya mate!!

In the psychology of motivation, balance theory is a theory of attitude change, proposed by Fritz Heider. It conceptualizes the cognitive consistency motive as a drive toward psychological balance. The consistency motive is the urge to maintain one's values and beliefs over time.

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