Computer Science, asked by tombasharma9610, 11 months ago

What is behavioural segmentation in consumer behavior?

Answers

Answered by jazzib
1

Answer:

Explanation:

Behavioural Segmentation in consumer behavior is a marketing strategy based on actual consumer buying behaviour.

It divides the market into groups of customers according to their knowledge of attitude towards use of or response to a product.

Behavioural Segmentation divides and targets customers according to their behaviour.

It has four characteristics as follows (also shown in Picture)

(1) Usage,

(2) Loyalty,

(3) Occasion,

(4) Benefits.

.

vote as 5 star and mark Brainliest to this answer.

Attachments:
Similar questions