Question

What is brand? Explain the components of brand.

Answer 1

Answer:

A TYPE OF PRODUCT THAT IS MANUFACTURED BY THE PARTICULAR COMPANY UNDER A PARTICULAR NAME

COMPONENTS OF BRANDS ARE AS FOLLOWS-

BRAND IMAGE

BRAND PERSONALITY

BRAND SOUL

BRAND CHARACTER

BRAND CULTURE

BRAND IDENTITY

Answer 2

Answer:

Brand is the identification of a product it can be in the form of name, symbol or design etc.

The components of brand are:

(i) Brand Name

Brand Name is the verbal part of a brand.

(ii) Brand Mark

A brand mark is a symbol, element, art design, or visual image that helps immediately recognize a certain company.

(iii) Trade Mark

Trade Mark is the part of brand which is given legal protection.