Question

What is Brand Franchise?​

Answer 1

Answer:

Brand Franchise means

arrangement between a brand name manufacturer and a wholesaler or retailer that gives the wholesaler or retailer the exclusive right to sell the brand manufacturer’s product in a specific territory. This arrangement is usually done by contractual agreement over a period of time. A brand franchise allows the wholesaler or retailer to sell the product in a noncompetitive market and therefore to set price limitations as the traffic will bear.

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Answer 2

Franchisee Profile: An individual entrepreneur who invests fully in the adventure. A person who already have a proven track record in similar business will be a plus. A person sharing entrepreneurial values: curiosity, dynamism, team spirit and stubbornness.

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