Question

What is Brand Franchise??


Akash will answer ​

Answer 1

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An agreement between a wholesaler or retailer and the holder of a brand for the distributor to use that brand exclusively in an area. This helps the wholesaler or retailer boost its sales, because it can tap into customers' brand loyalty

Answer 2

Answer:

Arrangement between a brand name manufacturer and a wholesaler or retailer that gives the wholesaler or retailer the exclusive right to sell the brand manufacturer’s product in a specific territory. This arrangement is usually done by contractual agreement over a period of time. A brand franchise allows the wholesaler or retailer to sell the product in a noncompetitive market and therefore to set price limitations as the traffic will bear.