Question

what is brand resonance pyramid explain light of gourmet explain
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Answer 1

Answer:

The Brand Resonance Model, more commonly known as Keller's Brand Equity Model or the consumer-based Brand Equity Model illustrates the four steps of six building blocks (Salience, Imagery, Performance, Judgements, Feelings, Resonance) that Keller argues businesses should take in order to develop a successful, strong ...

Answer 2

Brand Resonance Pyramid At this level of the pyramid, the marketers check the way in which product is performing and how efficiently it is fulfilling the needs of the customers. ... The customers make the judgment about the product by consolidating his several performances and the imagery associations with the brand...