Question

What is brand value ?

Answer 1

'Brand equity' is a phrase used in the marketing industry which describes the value of having a well-known brandname, based on the idea that the owner of a well-known brand name can generate more revenue simply from brand recognition; that is from products with that brand name than from products with a less well known ...

Answer 2

Brand value is the overall value of the brand. This value is theoretically calculated by adding the value of the product as a commodity + the value added by the brand name. 

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