Social Sciences, asked by priyagoel1, 1 year ago

what is brand value. explain in simple words

Answers

Answered by Aurora34
1
Brand equity is a marketing term that describes a brand’s value. That value is determined by consumer perception of and experiences with the brand. If people think highly of a brand, it has positive brand equity. When a brand consistently under-delivers and disappoints to the point where people recommend that others avoid it, it has negative brand equity.
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