What is brand ?why does unilever want fewer of them?
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A brand is the customer experience of the product that is formed by images and thoughts about the brand.
A brand can also be defined as a symbol such as logo, names, scheme or slogan that makes the product or the service distinct from other brands, It can also represent a single product or even a collection of similar products or all products of a company produces.
The reason why Unilever wants few of the brand is because fewer brand means less bureaucracy which means that more customer orientation.
Fewer brands also means better results
A brand can also be defined as a symbol such as logo, names, scheme or slogan that makes the product or the service distinct from other brands, It can also represent a single product or even a collection of similar products or all products of a company produces.
The reason why Unilever wants few of the brand is because fewer brand means less bureaucracy which means that more customer orientation.
Fewer brands also means better results
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A brand is the customer experience of the product that is formed by images and thoughts about the brand.
A brand can also be defined as a symbol such as logo, names, scheme or slogan that makes the product or the service distinct from other brands, It can also represent a single product or even a collection of similar products or all products of a company produces.
The reason why Unilever wants few of the brand is because fewer brand means less bureaucracy which means that more customer orientation.
Fewer brands also means better results
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