Question

what is burger king planing strategy

Answer 1

Answer:

Burger King uses two generic strategies for competitive advantage: cost leadership and broad differentiation. The company's primary generic competitive strategy is cost leadership. According to Michael Porter's model, this generic strategy involves minimizing costs, which leads to low prices.

Explanation:

Answer 2

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Burger King's generic strategy supports its competitive advantage based on cost, pricing, and product features. On the other hand, increasing market share is the main thrust of Burger King's intensive growth strategies. Burger King's generic strategy represents the company's current and potential competitive advantage.