what is business analytics
Answers
Answer:
This practice-focused programme will equip you to interrogate business challenges and then source, manipulate and analyse data to address issues and inform organisational strategies.
You will also develop a strong portfolio of professional skills that will enable you to communicate effectively to a non-technical audience through the use of data visualisation tools and storytelling.
You will have a choice of three specialisations. These provide the opportunity to develop and apply analytical techniques in your field and engage in a project-based industry capstone that provide experience in responding to the challenges of working in a live business context with real data.
Marketing
Supply Chain Management
FinTech
Also available: Postgraduate Certificate in Business Analytics (PGCertBusAn). The PGCertBusAn is an alternative pathway for graduates who are initially uncertain about committing to a masters programme, and for those who do not achieve the required GPA for direct entry to the MBusAn.