what is business environment ?
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business environment represent all external forces, factors and conditions that exert some degree of impact of the business decision, strategies and actions taken by the frim. The success of a firm is generally dependent on its business environment. According to Gluek and Jauch "the environment includes factors outside the firm which can lead to opportunities for, or threats to the firms. Although there are many factors the most important of the factors are socio- economic, technological, suppliers, competitors, and government."
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